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ExitLoop vs Paddle Retain

ExitLoop vs Paddle Retain

On Paddle Billing, Retain is already yours. On Stripe, ExitLoop has a price you can read.

What each costs

ExitLoop$149 a year
Flat. Or $19 a month. No share of recovered revenue. Source: exitloop.app
Paddle RetainIncluded or quoted
Included with Paddle Billing. Standalone use is quoted after a call. Source: paddle.com

Prices checked on 1 November 2026 from each company’s public pages.

The short answer

Paddle Retain, which grew out of ProfitWell Retain, is built into Paddle Billing at no extra cost, and is quoted after a call for teams on Stripe, Chargebee, Zuora, Recurly or Braintree. It covers dunning in 19 languages plus cancel offers, pauses and plan changes. ExitLoop is a published $149 a year or $19 a month, Stripe only, that you can set up yourself today. On Paddle Billing, use Retain; on Stripe without wanting a sales call, ExitLoop fits.

Click through what your customers would see

This is ExitLoop’s cancel screen, running on this page. Pick a reason and the offer changes with it. “Continue cancelling” is always there.

No demo call to book. Connect Stripe test mode and you’re running this on your own plans.

Try it. Demo data, no Stripe account touched.

Side by side

Marked cells show which side we’d pick on that row alone. We don’t win them all.

Topic	ExitLoop	Paddle Retain
Price	Stronger hereFlat $149 a year or $19 a month, published.	Included with Paddle Billing. Standalone price is not published.
Cancel flow	Up to 5 branded flows, one per product and Stripe account. Each reason can get its own offer: a discount, a plan switch, a pause, or no offer.	Targeted offers, pauses and plan changes at cancellation.
Failed-payment recovery	Emails with a link to a branded card update page. Reminders stop once Stripe confirms payment.	Stronger hereAutomated dunning emails in 19 languages, plus in-app notices.
Billing providers	Stripe Billing only. Paddle and Chargebee are not supported.	Stronger herePaddle Billing, plus Stripe, Chargebee, Zuora, Recurly and Braintree standalone.
Getting started	Stronger hereSelf-serve sign-up with a 7-day free trial. A card is required at the start. No demo call.	Standalone starts with “Book a demo”.

Choose Paddle Retain if

You bill with Paddle Billing, where it’s included.
You need dunning in many languages.
You want annual-plan upgrade prompts alongside dunning.

Choose ExitLoop if

You bill with Stripe and want a published price.
You want to set it up yourself without a demo.
You want a different offer for each cancel reason.

Moving from Paddle Retain

This works only if your subscriptions bill through Stripe. ExitLoop can’t connect to other billing systems.

Connect Stripe in test modeNothing reaches a real customer while you set up.
Rebuild your reasons and offersGive each cancel reason its own discount, plan switch or pause, or no offer at all.
Swap the code on your cancel buttonAdd the ExitLoop script with the customer and subscription IDs, then remove the old one.

Questions about Paddle Retain

Something else on your mind? Ask us.

Is Paddle Retain the same as ProfitWell Retain?

Retain came to Paddle through ProfitWell; Paddle now describes it as Paddle Billing’s built-in retention toolkit.

How much does Paddle Retain cost?

Paddle says Retain is included at no extra cost with Paddle Billing. Its standalone page asks you to book a demo for pricing.

Does ExitLoop work with Paddle?

No. ExitLoop supports Stripe Billing only.

More comparisons

Competitor details come from their public websites on 1 November 2026 and may have changed since. Spot something out of date? Tell us.

The next customer who clicks cancel might stay

Try the customer experience first, then connect your own Stripe account.

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