Changelog
Every update, improvement and fix to ExitLoop, newest first. For the highlights, see what's new.
People who join your team through an invitation now appear only as members of your organization, not as a separate empty account.
Cancel Flows results, the dashboard and the Customers page keep loading quickly as your cancel-flow history grows. Your numbers are the same.
The dashboard opens much faster for businesses with thousands of subscribers. Your numbers are the same; they just arrive sooner.
The Customers page now loads all of your customers instead of stopping at the first 100, so search, filters and Export cover everyone.
Accounts with tens of thousands of subscriptions now finish syncing with Stripe, so the dashboard shows their numbers instead of saying Stripe is not connected.
Invited team members now see the workspace's Stripe connection instead of being told Stripe isn't connected.
You now know when a team invitation email could not be sent, and you can resend it or copy the invite link.
Our support team can now open recently created workspaces too, still view-only.
When our support team opens your workspace to help you, they now see exactly what you see and cannot change anything.
Your Exit Loop billing status now stays accurate even when Stripe delivers updates late or out of order.
Stripe test-mode data older than 90 days is now cleared every day. Live data is never touched.
When a cancel flow can't be saved, the dashboard tells you why.
Stripe test-mode activity from a connected account is limited to 5,000 events a day.
Scheduled emails, sequence steps and card retries are shared fairly between accounts.
Connecting a custom subdomain that another account already uses now says so straight away.
The 7-day free trial is available once per workspace, and the Billing page says up front when it has been used.
The test expiring-card check sends its emails to you, and team invitations have a daily limit.
The redirect used when every step of a cancel flow is turned off now needs an https:// link.
If your Failed payment sequence retries a card only after a customer clicks or opens an email, only the workspace owner can switch that sequence on or off.
Replies to failed payment emails no longer change payment retries by themselves. Each one waits in Follow-ups for you.
Cancel-save emails now always link to an address saved in your account, and very long cancellation answers are shortened when saved.
Older single-user accounts now always use their own Stripe connection.
A live cancel flow that knows the customer only by email no longer changes their subscription on its own.
The logo link in Settings › Hosted portal must be a web address starting with https.
Add a light version of your logo for the dark cancel-flow themes, or let us show your logo in white there.
The cancel flow shows your company logo above each step’s title, so customers know whose subscription they are changing.
Upload a photo of yourself, and your team sees it next to your name instead of your initials.
Add your logo once in Settings › Company and it shows wherever your customers see your brand.
The payment update page shows the email domain in full, so customers can tell which account they are paying for.
Your customers see just the card fields. Stripe Link sign-up only shows when they turn it on.
A payment update link that no longer works shows a clean message without an empty logo box.
The page customers open to update their card shows your brand, what they owe, and an optional note from your team.
Every workspace now builds its Cancel save, Failed payment and Win-back emails on the sequence map.
Customers who open a payment update link can enter their card again.
“Make a link” on the customer page works again for accounts created recently.
Connect ExitLoop to Claude, Cursor or another AI tool that supports MCP and ask about your cancellations, saved revenue and at-risk customers.
Email Sequences and Settings open without a second loading step.
Pages show one steady loading preview that matches the page, so nothing jumps while your data arrives.
The app starts up faster after a quiet spell, so the first page you open loads sooner.
Links to ExitLoop now use a new preview image: “They clicked cancel. You listened.”
Every page in the app starts a little sooner, and the actions you take on it answer faster.
The Customers page and search open faster.
Churn Radar opens faster, and switching pages, filters or sorting no longer waits on Stripe.
Most of the data behind your dashboard pages now arrives in one trip to our database instead of two.
The dashboard shows its numbers sooner, and test mode always shows your test numbers.
Pictures in your cancel flows load from the browser's cache when a customer sees them again, and request limits always count the real visitor.
Coming back to the app stays smooth even while our sign-in provider changes its keys.
Sign-in checks keep working at full speed, or fall back safely if our sign-in provider changes its keys. Sidebar links show they are loading when you tap them.
The app remembers for up to a minute that it already checked your account, on every server, so pages after a break open sooner.
The app now confirms you are signed in without first asking the sign-in service for its keys, so the first page after a quiet spell opens sooner.
Some signed-in pages send fewer background requests while they are open.
The app no longer prepares every sidebar page in the background when you open it. A page gets ready when you point at its link.
For workspaces on the visual sequence builder, Email Sequences no longer shows the previous page for a moment before switching to your sequences.
Undid the server change from 2.23.12. Measured on the live site, it did not make first visits faster. Nothing changes for you.
Exit Loop answers sooner when you open it after a quiet spell.
Signing in with Google works again for everyone who used Exit Loop before this morning’s sign-in update.
Finished moving sign-in to its new, faster route and removed the old one. Nothing changes for you.
Coming back to Exit Loop after a break opens your dashboard sooner, and sign-in feels quicker throughout the app.
The default failed payment playbooks now use three tracks instead of seven, so the plan is easier to read and the sequence builder draws it in a few lines.
The sign-in and sign-up forms appear sooner, and the app opens faster when you come back to it.
Small fixes to the visual sequence builder, which is turning on for accounts over the coming days.
The visual sequence builder now opens from a list of your sequences and fills the window, like the cancel flow editor. It turns on for accounts over the coming days.
Added results and A/B tests for each email in the visual sequence builder. Nothing changes for you or your customers yet.
Win-back emails now fill their come-back links with your own app and website, so customers never see a blank merge tag.
Built the visual email sequence builder. It turns on for accounts over the coming days.
Prepared the engine that will run visual email sequences. Nothing changes for you or your customers yet.
Removed the leftover storage from Smart Offers. Nothing changes for you or your customers.
Every settings page has a cleaner layout, live previews of what customers see, and a clearer way to connect Stripe.
Cancel flows are now set up in one place: the flow builder.
Switching between Flows and Smart Offers is now instant.
Switching between tabs on the Email Sequences page is now instant.
Prepared storage for visual email sequences, and made links in your emails more reliable.
Laid the groundwork for a visual email sequence builder. Nothing changes for you or your customers yet.
The Stripe step in setup now offers a restricted API key alongside the one-click connection.
The changelog timeline now fills in as you scroll, and the page is simpler to read.
The changelog now shows what we added and improved, with a picture of each feature.
When the flow map can’t be saved, it now shows you which connector is the problem.
Support can now raise your cancel flow and team member limits.
Reaching a plan limit now tells you how to get more.
You can now subscribe to Exit Loop for $19 a month or $149 a year.
Choosing how to pay is easier now that both options sit next to each other.
Checkout now works out sales tax and VAT for you and works with Stripe Managed Payments.
ExitLoop now has a single plan at $19 a month or $149 a year.
The Revenue saved card on the dashboard now explains what its figure includes.
The dashboard no longer makes an extra request that had no effect on what it shows.
Your settings and navigation details now arrive with the page instead of loading separately afterward.
Pages that show your plan no longer wait on a live billing check.
Signed-in pages and the data inside them now load noticeably faster.
The discount, duration and timer fields in the cancel flow editor no longer change your number while you type it, so a flow can’t pick up a bigger discount than you meant to give.
When your flow map has more than one Pause step, each one now keeps its own words and its own length, so different survey answers can get different pauses.
When your flow map has more than one Plans or Discount step, each one now keeps its own words and its own discount, so different survey answers can get different offers.
The Plans step settings now list the plans saved on your flow. Stripe is only asked when you click Load from Stripe, and you can add several prices in one go.
Each flow on the Cancel Flows page now shows whether it is custom built or uses the Exit Loop popup, with its prompt or code one click away. The popup code window also fits the screen again.
If your settings can’t be loaded when you open the app, your saved theme now stays as it is instead of being replaced by the one in your browser.
Signed-in pages no longer log a failed request when personal follow-ups aren’t switched on for your workspace.
Opening the app no longer re-saves your theme when it has not changed. Choosing a new theme still saves as before.
Customers who leave a cancel flow built on the public API now get your cancel-save emails, just as they do from the popup. They only go out if you have that sequence turned on.
The prompt for your coding agent now spells out more of the API, after a full test against Stripe test mode. Customers who leave a flow built on the API now count as closed in your results.
Pages now open in your saved light or dark theme straight away. A script error was stopping the theme from being set until the page finished loading, so dark mode could flash light first.
The prompt for your coding agent now gives the right API address, so its build can reach ExitLoop from the browser. If you copied the prompt earlier today, copy it again.
You can now have your own coding agent build your cancel flow into your billing page, in your own design, instead of using our popup. We write the prompt, and show you when the build is working. Your questions, offers and results stay in ExitLoop.
Our comparison and alternatives pages now show how each tool’s price changes as you grow, let you try the cancel flow on the page, and say plainly where each tool is stronger. All prices were rechecked against each company’s public pages.
Our marketing pages can now measure visits with Google Analytics, only for visitors who allow it. Nothing is measured on sign-in pages, inside the product, or on customer payment pages.
Settings → Stripe now shows one Connect Stripe button for live and test mode. The restricted key form is still there, tucked behind "Use a restricted key instead".
Playbook steps less than a day apart now share one marker on the timeline, so the processing error retries read "1h ×3" instead of crowding each other.
Retries that happen within a few hours of each other no longer overlap on the playbook timeline, and Email Sequences now shows its title above the tabs like the rest of the app.
The Connect Stripe button in setup and Settings now installs the Exit Loop app on your Stripe account. You no longer need to create and paste a restricted key.
This release completes the new payment recovery and cancellation tools: a Payment recovery tab and a Cancellations tab on your dashboard, Smart Offers with pause-first, opt-in failed payment playbooks, email results with 50/50 tests, a timeline of each failed payment on the customer page, and now Jev, which reads what customers reply to your failed payment emails and acts on it.
Cancel flows can now try several offers for each cancel reason and learn which one keeps customers paying. Failed payments can be retried on a schedule that fits why the card was declined.
A new Results tab in Email Sequences shows which of your emails brings customers back, and lets you test a clearer version of one that does not.
Setting up ExitLoop now takes five short steps, and you watch your own cancel flow fill in as you go: your name and color, your Stripe account, your offers, then the code for your site.
We are getting ready to let you connect Stripe with one click through our new Stripe App, with no API keys to copy. Your Stripe account stays fully yours.
ExitLoop now records every failed customer payment with the reason the card was declined, and your dashboard has a new Payment recovery tab showing where that money went.
The retention-chart homepage design now also shows the sample dashboard playing three saves from start to finish, right under the chart.
Some sign-in redirects and Stripe connection links pointed at an old address of ours. They now always stay on exitloop.app.
The sample dashboard on our new homepage design now plays three real situations: a discount that keeps a customer, a founder's personal offer after a first "no", and a failed card fixed straight from the reminder email.
The two new homepage designs now animate: the retention chart draws itself, cancel reasons drift in, and the sample dashboard plays a full save from offer to Stripe confirmation.
Our status check now reports exactly which release is running, so we can confirm every update went out.
We're testing two new homepage designs alongside the current one to learn which explains ExitLoop best. Each visitor keeps seeing the same version.
Every ExitLoop web page now uses the same headline font file, so phones download about 130 KB less on the homepage.
The ExitLoop homepage now paints almost instantly, even on phones, and is easier to read and to find in search.
When you're signed in, the website header now shows your account and a Dashboard button instead of Log in and Start free trial.
The app's browser security rules no longer allow connections to services Exit Loop has stopped using.
Your flows, customers, emails and settings now live on a new database built for speed and reliability. Nothing changes in how you use Exit Loop.
Scheduled emails, card-expiry reminders and daily digests now run on the same platform that serves the app.
Opening Exit Loop no longer steps through a spinner and two different loading screens before your page appears.
Fewer boxes, borders and hints, so the flow itself stands out.
Your dashboard, MRR chart and discount list now load in a moment instead of waiting on Stripe each time.
Editing a cancel flow now takes the whole window, so the map and preview get all the room.
The flow builder now works like the design: structure on the map, words and routes on the preview.
The flow builder is now one screen: the flow map on the left, the live customer view on the right.
Send each cancellation reason to its own steps on a visual flow map.
Search engines now always send you to www.exitloop.app.
Payment reminders stop as soon as an invoice is settled, and new workspaces choose when emails start.
The day after a customer is saved, downgrades or cancels, send them a short personal note from your own Gmail. Rolling out gradually to Growth and Scale workspaces.
Your customers no longer see setup messages meant for you on the card update page.
Nine redesigned cancel flow styles that use your brand color everywhere, plus an optional picture.
When a customer updates their card on the payment recovery page, the failed payment is now retried on that new card.
The payment update link card on the customer page has a cleaner layout, and cards across the app have proper spacing at the top.
The payment update link card now tells you when your customer opened the link.
The yearly price comparison on the homepage now shows only the ExitLoop logo.
The payment recovery example on the homepage now plays as one clear story, from failed card to paid.
Run your cancel flow inside your own app design: your screens, ExitLoop offers and billing changes.
The homepage demo and the cancel flow examples post now describe only what ExitLoop does today.
The website now describes the cancel-flow offers ExitLoop actually has: a discount, a plan switch or a pause.
The how-it-works steps, the payment recovery example and the price comparison are easier to read.
Behind-the-scenes work so cancel flows can soon run inside your own app design.
Dashboard metrics and the customer list now cover every subscriber, not just the first hundred.
The demo at the top of the homepage is easier to read and more colorful.
See how ExitLoop compares with more retention tools, each from their own public pricing pages.
Reaching us is now the first thing on the support page, with step-by-step guides underneath.
Cancel flows can now offer a pause: customers stop paying for a few months instead of leaving.
Anyone can now read what we ship, without signing in.
Make a payment update link for any customer and send it yourself, in your own email or chat.
The privacy policy now explains how ExitLoop will handle Gmail access for upcoming personal follow-up emails.
Creating an account works again.
New blog post: Cancellation flow examples for every reason customers leave.
A new blog with practical writing on cancel flows, failed-payment recovery and retention.
The homepage reason cards now have coordinated portraits for each example customer.
The homepage shows each step of a save, and sign-up explains what you get.
New pages that compare ExitLoop with Churnkey, Raaft and the Stripe customer portal, using each company’s public prices.
The pricing page now shows a small preview of every feature in the plan.
One plan with everything included, now available yearly for $149.
The homepage now shows, in your own numbers, what ExitLoop could keep for you.
A redesigned homepage that shows the cancel flow working, and makes ExitLoop easier to find in search and AI answers.
Abandoned cancel flows and plan switches now appear in your activity and customer timelines.
Your customers can always finish cancelling, and saves are only counted once the billing change is confirmed.
Start your free trial without a redirect-address error.
Use your Google account to sign up or sign in to Exit Loop.
Restored the illustrations across subscription pages after the sign-in update.
Secure sign-in now loads through Exit Loop’s own domain for better reliability across networks.
Sign in, verify your email, and recover your account with our new Clerk-powered login.
Feature preview graphics now blend into the page with transparent outer backgrounds.
Matching product illustrations now show what each retention tool helps you do.
Simplified the subscription-page artwork so its key benefits are easier to see.
A polished dashboard illustration shows the analytics your plan unlocks.
The dashboard subscription page now features a custom illustration of customers returning and growing together.
Email automations now have a compact, connected timeline that is easier to scan and edit.
Page skeletons now follow the redesigned layouts while your data loads.
Completed additional regression coverage for the permissions that protect your workspace.
Returning from checkout now gives you a clear recovery path if subscription verification is delayed or unavailable.
Customer subscription activity stays separate from workspace billing and follows the correct Stripe environment.
Account setup and recovery now explain failures clearly and keep navigation inside Exit Loop.
Churn Radar filters, totals, and customer details now agree with the latest health data.
Daily customer health calculations and at-risk Slack alerts now follow your workspace settings and Stripe environment.
Cancellation and saved-customer notification settings now deliver alerts for verified live subscription changes.
Customer discount actions now consistently use the selected Test or Live environment.
Choose to receive a Slack notification when a customer starts a live subscription or trial.
Explore the value of each retention tool before choosing a subscription.
Billing is now a complete subscription page, with clear plan comparisons and a direct path to checkout.
Scheduled customer emails and team invitations now follow your workspace settings and current plan more consistently.
Customer emails now follow your configured sender and template settings, with more consistent renewal reminders and subscription messaging.
Workspace access now follows your subscription consistently, with a clear path to Billing when a plan or trial is required.
A refreshed interface makes retention tools easier to scan and navigate, with consistent controls, smoother interactions, and a more compact sidebar.
See the full impact of your retention program and receive a concise performance report on the schedule that works for your team.
Recover revenue before an expiring card becomes a failed payment with branded reminders and a secure hosted update experience.
Cancel flows and email automations have been redesigned to make complex retention journeys faster to understand, configure, and preview.
A major reliability pass makes public recovery experiences, Stripe events, and organization data safer and more dependable.
When customers decline all offers in the cancel flow, their subscription is now automatically cancelled at the end of the billing period.
Connect both test and live Stripe API keys simultaneously. Easily switch between environments during development and testing.
Exit Loop is here! Reduce churn with customizable cancel flows, discount offers, and automated email sequences.
Have a feature request? Let us know.
Try the customer experience first, then connect your own Stripe account.